Posts tagged #Vodka

By: Sean Anger on December 27, 2020

FAQ: How Many Times is Fox & Seeker Vodka Distilled?

If you’re expecting an answer like: “Distilled six times for exceptional quality and a smooth finish”, you won’t find it here.

That tag line took me exactly 24 seconds to come up with - I timed it. While it makes for great marketing, the technical basis for the claim is weak. In fact, there’s no way I - or any other distiller - can prove how many distillation cycles our product(s) actually go through.

To get to the root of this marketing spin, let’s first start with the question: what is a distillation cycle? Most consumers believe the tag line above represents the number of times a batch is run through a still. The more times distilled, the more pure the vodka must be, right?

#vodka  #faq 
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